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Top 5 SaaS trends to keep an eye on in 2021

By Nivedita Verma for Radius360x

According to Statista, the SaaS industry will grow to acquire a market share of $157 billion by the end of 2021. This industry has seen rapid growth and will continue to grow even more in the coming years.

SaaS applications don't need heavy hardware management. Their easy to install and use system is what makes SaaS products highly popular. It is known that 99% of businesses will be using one or more SaaS applications by the end of 2021.

SaaS products are changing how businesses work. They are leaving behind legacy systems and moving to more advanced solutions. SaaS applications have an edge as they provide upgraded, easy to access and customized features depending upon the software and service provider. They can be easily integrated with other applications as well leading to greater productivity.

Why keep up with SaaS trends?

SaaS adoption is on the rise. Companies are leaving behind legacy systems and integrating advanced SaaS products to automate, fasten and streamline their business activities. Keeping up with the SaaS trends can help you catch up with what’s going on in the industry. Advancing your SaaS products with the trends can help you deliver better services to your customers.

Top 5 SaaS trends to follow in 2021

  1. AI for business needs and security: As SaaS products are software-based they need a high level of security. AI can be used for threat detection before any malware tries to enter the software. Another advantage of AI is automation. Companies have started adopting automated software to increase their productivity. Automated CRM software in SaaS is a great example of this.
  2. Blockchain: Blockchain is popularly known as the technology behind bitcoin, but it is much more than that. Blockchain technology allows users to maintain a decentralized database that cannot be tampered with. This can help businesses gain the trust of their customers. Blockchain is already in use in the SaaS industry. It can streamline tasks like billing, payments, validation, authentication by eliminating the need for third-party intervention.
  3. Vertical SaaS: The vertical SaaS model continues to trend in 2021. Unlike horizontal SaaS which focuses on as many fields as possible, vertical SaaS focuses on solving specific needs of a single industry. The benefit of vertical SaaS is that companies can pose themselves as experts in particular niches. This results in successful marketing campaigns and more opportunities to upsell. Some examples of successful vertical SaaS are Veeva, Salesforce, Oracle, and SAP.
  4. Growth of low-code platforms: The growth of low-code platforms will be on the rise in the future. Most productivity tools will be low-code. Kissflow, a workflow management instrument, and Mendix, an app development software are great examples of low-code SaaS platforms. Low-code allows developers to build easy drag and drop interfaces that are very useful to use and integrate.
  5. Mobile experience first: The number of mobile users is increasing day by day. SaaS businesses must keep in mind to develop mobile-friendly products. Work with competent mobile-app developers to ensure that your customers get the best interface while using your product. Trello, Skype, and MatterMost are great examples of companies that prioritized the mobile experience first and gained from it.

Now you know which Saas trends would see more growth in 2021. 78% of small businesses have already invested in a SaaS solution to better their business activities. The industry is only going to rise in the coming few years. Despite the size of organizations, they are embracing the SaaS model and moving towards modern solutions.

SaaS innovations have made it possible for enterprises to provide better services to the end-users. And as businesses grow the adoption of SaaS is only going to increase.

Get a demo with us today!

We at Radius360x work endlessly towards creating better solutions for businesses out there. Our Sales force automation, BI applications and other solutions help organizations to increase productivity and work in an efficient manner. Get a demo with us and see what works best for you.

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Benefits of Live Inventory that your business might be overlooking

By Nivedita Verma for Radius360x

What is real-time inventory?

Real-time inventory management is the process of updating inventory changes as soon as they happen through software technology. This is done to provide a clear picture of what’s going on with the inventory to all the stakeholders.

Real-time inventory eliminates the need to update inventory at fixed intervals with the help of inventory counts. Live inventory system records all the inflows of new stock and the outflow of goods along with the side costs in real-time.

Inventory management allows you to have transparent visibility of your stock and where it is in the buying journey. The information that real-time inventory helps you to keep up with is- sales, the quantity of available stock, the quantity of stock ordered but not yet shipped, the cost price of the stock, listed price of goods, the time that the stock takes to sell, returns, discounts, etc.

What are the benefits of tracking live inventory?

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Here are a few benefits that your company will get with a real-time inventory management system-

  • Saves time - Saves time for the organization as physical counting of inventory is not needed when a real-time inventory management system has been properly integrated into the company’s workings.
  • Supply chain Management- Inventory is an important element of the supply chain. Live tracking of inventory helps businesses keep a smooth pace throughout the supply chain. Companies can avoid Stock-out situations using real time inventory updates.
  • Improved customer experience- Real-time inventory helps the company to provide a better customer experience. Following the previous point, an optimal level of inventory can always be maintained. This avoids the situation of not having sufficient goods after order placement by the customer followed by delay in delivery.
  • Organized warehouse- Your warehouse will automatically become more organized when you implement a real-time inventory system as all goods will be tracked properly.
  • Better Analysis- You can always have data ready at hand to analyze, check transaction history, keep up with expenses and plan the future of your inventory strategically. Managers can thus manage and plan the Inventory better.

The bottom line…

Having a real-time inventory system can help your organization ace the inventory game by always being up-to-date with the inventory changes. It makes the process of making your customers happy with always having available goods and being on-time with delivery. Live inventory drastically reduces the manual errors and time consumption that can happen if you decide to opt for physical counting of inventory. Keeping real-time data helps you to take strategic decisions for the betterment of your company.

Get started today!

Want to get started with a live inventory system for your business? Worry not. We got your back. We at Radius360x provide personalized real-time inventory management software to solve all your inventory tracking problems and streamline your inventory management process. Book a demo and get started with us today!

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Need for an Order booking tool for your business

By Nivedita Verma for Radius360x

What is an order booking tool?

Order booking tool is an application that allows your customers to place orders to you through your sales rep. This can automate and streamline the order booking process. This tool is a shift from a traditional order-taking process to a smart technology-powered automated order booking system.

Selling goods/services is the core survival activity of any business. Processing the orders should go as smoothly as possible to keep the business moving in the right direction. Order Booking tools help you fasten the process to match the pace of your ever-growing workflow with your orders.

Benefits of an order booking tool

The traditional order booking process has a lot of disadvantages such as- manual errors while taking orders, communication gaps between the employees in the order processing chain, issues with inventory visibility, not being operational 24/7, etc., and these disadvantages can seriously harm your reputation in front of your customers eventually harming your revenue.

To overcome these obstacles, technology was incorporated in the order booking process to make automated order booking tools that help streamline the process, giving a satisfactional customer experience.

Below listed are some benefits of order booking tools:

  1. Saves valuable time: Time is the most crucial when it comes to running a business and order booking tools save a lot of time so that your employees can focus on important tasks. It will automate your order booking process from taking the order to billing and invoicing. This gives your sales reps more time to focus on making sales.
  2. Customized product catalogs: An order booking tool helps the sales rep produce a customized product catalog for each customer. They won’t have to carry or courier a traditional product catalog every time a customer asks for information. With the order booking system, digital and personalized catalogs can be created for your customers.
  3. Reduces operational cost and manual errors: An order booking tool saves you labor costs. It also reduces the risks of errors that may occur while taking orders manually. Order booking tools make your ordering and selling process paperless, saving you from the hassle of physical documentation and costs on paper.
  4. Centralized data storage: All the data is stored in one centralized repository and can be accessed whenever needed. All the relevant customer and sales information stored together makes the access and analysis easier for the sales reps. This also helps in making data-driven decisions that can benefit your business.
  5. Always informed with real-time updates: Businesses can get meaningful insights on their current state with the real-time payment and product updates feature of Order booking tools. This also helps the decision-makers and problem solvers to react quickly to any problem that may arise while processing orders.
  6. Ease for Sales Reps: With all other sales functions automated, sales reps can make sales and increase conversions. They can spend their time researching prospects with the Order taking tool handling the sales procedure’s time-consuming tasks like Order history, Order guides, Call scheduling, etc.

Switching from traditional order booking to a technology-based order booking tool can help you get an edge over your competitors and leverage technology for increasing your sales. Help your sales team deliver better results for your company by investing in an order booking tool.

Get a demo with us today!

Our software- Radius360x is a sales automation and order booking tool which will benefit your business by saving time and costs, improving efficiency, and providing better customer service. Get a demo with us today to learn more about how we can help you.

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B2B Marketing strategies that you don't want to ignore in 2021

By Nivedita Verma for Radius360x

What is B2B Marketing?

B2B marketing refers to all the marketing strategies, tactics, and approaches that the companies implement to sell their products in the market to other companies.

This kind of marketing is straightforward and information-driven because B2B purchases are made after thorough research. Companies buy a product after considering factors from several departments/ individuals, unlike B2C purchases which have a more emotional purchase behavior.

B2B marketing focuses on individuals who make purchases on behalf of or for a company/business. The goal is to be persuasive and engaging enough to make the potential customer respond. The B2B buyer’s journey involves 3 stages: Awareness, Consideration, and decision. In this blog, you’ll find strategies that can help your potential customer move from awareness to consideration quicker.

It is also important to understand marketing strategies to keep up with trends, find weak points and stand out amongst the competition.

Here are some marketing trends that you don’t want to ignore in 2021:
  • Content Marketing: Just creating content isn’t useful. Intervals of posting, target audience, platforms of posting, type of content, etc. need to be planned effectively for better results. A B2B company should build a proper content marketing strategy that suits them and their customers. Measuring the results of your B2B content marketing strategy in metrics and data is also important. For example, ‘top 10 posts with highest reads’, this way you can create more of what works the best.
  • SEO: Digital marketing has picked up pace in the past few years. Optimizing your content, website, and social media platforms with keywords helps the users discover your company more easily. A Content marketing strategy implemented with an SEO plan is what would enhance your online presence and make you more discoverable. 45% of large companies invest more than $20,000 per month on SEO to make their business easily reach their target audience.
  • High-performance website: Invest in building a proper B2B website that is user-friendly, visually appealing, and all-device compatible. Most business owners neglect this factor but it is equally important as any other marketing strategy. Your company’s website plays a big role in defining your online presence. It also increases the chances of prospect conversion. Up to 83% of potential customers look for websites to get more information about service providers. Robust informative content, powerful CTAs, and targeted offers can drive more leads.
  • Email-marketing campaigns: Boring content-heavy emails that are not personalized according to the reader don't work in today’s age. Build an effective email marketing campaign that nurtures all the stages of your sales funnel. Create emails that give personal recommendations to your customers and prospects. Personalization matters a lot when it comes to nurturing your leads through emails. Email marketing statistics say that 80% of business professionals think email marketing gives a boost in customer retention rates.
  • Use LinkedIn to drive traffic and increase your online presence: LinkedIn is a great platform for B2B businesses to connect with professionals. This platform requires time and devotion but once leveraged properly, it can yield great results for your B2B business. LinkedIn generates 7X more leads than any other platform and 91% of marketing professionals prefer to use LinkedIn to advertise professional content. LinkedIn can help you post content, engage with your audience more and drive traffic to your website and profile.
  • Referral marketing: Encouraging promoters or past customers to refer a brand, service, or product is known as referral marketing. Referral marketing can be done via word of mouth, influencer marketing, or other referral marketing program. Referral marketing is a great way to generate leads as 84% of B2B sales initiate with a referral. Also, people are 4X more likely to buy a product that is referred to them by a trusted source.

To work out what best works for your business, test various combinations of the different strategies mentioned above. The key point to keep in mind is to keep it original, valuable, interactive, and optimized according to the platforms you are using.

Keep a keen eye to always find ways that make your marketing campaigns unique and different from others. One important thing to keep in mind is to have a plan. Giving serious thought to marketing planning and investing in a good marketing plan is the best thing you can do for your business. You must have a plan for the long run because success in B2B marketing doesn't happen by luck. Have a plan that connects your audience with your purpose and builds a meaningful relationship.

Lastly, remember to deliver what you promised to your customers because just a good marketing plan won’t work if you don’t deliver value in your goods/services.

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6 Reasons why you need a Sales and Delivery Automation software

By Anushka Menghwani for Indigo Olive

Businesses that rely on traditional approaches to sales order procedures notice a loss in productivity and the customer return rate they had hoped for. Success for any distributor or manufacturer hinges on becoming incredibly efficient and enhancing customer service. It is essential to make sure order cycles get progressively shorter while keeping total accuracy.

Continuing to invest time, energy, and payroll in inefficient manual operations is an expensive mistake, given that corporations in the United States spend about $600 billion on inefficiencies each year.

To curb these costs, the aim is to automate as many manual procedures as possible as demand for firms to do complicated, labor-intensive tasks grows. Order and sales processing automation software are designed to save time, increase profitability, and improve customer experience for businesses. With the right online sales order software, your company can reap the benefits listed below and use them to enhance profitability and provide customer service. Sales automation is a strong tool for increasing productivity, increasing sales, and increasing revenue by automating repetitive and time-consuming operations and saving thousands of hours of work.

Following are the reasons why you need automated sales and delivery software so your sales force can then concentrate on what they do best: generating leads and closing deals.

1. Effective Delivery

Using an automated sales and delivery software helps you keep track of the goods being delivered. There are often communication delays between the driver delivering goods and the seller. To avoid any hindrances arising from this gap, the system provides an inbuilt map which tracks the driver and the goods being delivered. A robust delivery routing tool guarantees that your delivery vehicle is functioning at optimal performance and that no resources are being wasted by being able to monitor them at all times.

For faster delivery, it is important that the shortest and fastest route is taken to avoid traffic which significantly in the long term decreases the fuel expenses in turn reducing overall business expenses as well.

Radius360x Route Manager helps drivers plan their route for their stops. Our mobile app helps your delivery vehicle reach the destination using the fastest route, in minimum time ensuring timely delivery and satisfied customers. This in turn also reduces delivery time.

2. Easy track of Inventory and Decrease in shortage of goods

It is important for businesses to keep an active track of their Inventory. Using automated software helps in maintaining required inventory levels so that the whole distribution process operates smoothly and speedily. It assists in obtaining precise details regarding the products that are available, in demand, and those that are not. This results in a decrease in shortage of goods with better inventory management.

Radius360x’s Inventory feature gives live inventory updates which allows the sales representative to take orders for the items based on the actual inventory in stock. Customer expectations are better achieved and in a timely manner. Sales representatives also have access to the availability and quantity of order placed at

3. Operational Efficiency, Increased Productivity and Time Saving

Cost efficiency, along with time savings, was one of the top three predicted benefits of sales order process automation, according to a poll conducted by the American Productivity and Quality Center. When respondents used automated solutions for their sales order procedures, they witnessed a 67 percent cost reduction.

Automation not only guarantees that processes function efficiently and reliably, but it also ensures that inefficiencies are minimized and that your standard procedures are consistently implemented. While all the functions revolving around a sale are automated, sales representatives and the rest of the team can focus on their more operational tasks which increases efficiency and saves time in order fulfillment.

The approach with which your company handles consumer orders has a direct impact on the order-to-payment process. When talking about real figures, order cycle durations from when an order is received and when the warehouse is alerted are on average 8.6 hours without automation, but just 4.6 hours with automated procedures. By using Radius360x order taking process becomes easier as sales representatives have all information about inventory, prices, etc available to them while taking an order. Radius360x has features like Order guides, which are templates of items that particular customers have brought frequently which come very handy to the sales representative.

4. Improved Customer Service

Your sales representatives have fast access to all key client account information since your order processing software interfaces with your production-related system. With all account information at their fingertips, your sales force can focus on providing quality service to your clients.

By using Radius 360x you and your customers will benefit from the advantages of speed and accuracy, and they will have a better user experience without the annoying delays and undesired mistakes. This will help you provide the most efficient experience to your customers as well by cutting your inefficiencies in the whole process.

5. Improved scheduling and faster order fulfillment.

Sales automation software can also help with scheduling appointments, demos and calls. Your orders can be processed in a significantly shorter timescale thanks to the reduced order input wait time and quicker system processing. It also means that invoices could be generated faster, and the time between ordering and receiving payment is shortened, allowing you to keep a positive cash flow.

Radius360x helps you to schedule customer visits weekly or monthly, never miss a visit. The app helps the sales representatives manage all processes in one place. They have easy access to all required information, invoices, items, prices, inventory, catalog etc.

6. Better Sales forecasts and Projections

Customer behavior and their orders can be stored and accessed in one centralized repository, which helps to track and analyze customer and order information faster and more efficiently. This then in turn helps in making better decisions and sales projections as well as forecasts.

Radius360x helps you track all this information and access it quickly to study order patterns of customers and make better decisions regarding your inventory and sales projections.

Implementing steps to improve sales order procedures , delivery updates and data collection may help executives in any company avoid typical mistakes, which could save money while also making consumers pleased with the service they receive. Radius360x serves as the complete solution for all your sales and delivery automation needs to increase efficiency in these functions as well as improve sales and customer experiences.

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4 Advantages of optimizing your delivery routes

By Anushka Menghwani for Indigo Olive

Businesses that need to make multiple deliveries daily often face issues like traffic jams, delays in deliveries, roadblocks, etc. Poor planning of routes may lead to drivers taking longer to reach their destination and increasing costs for the business.

More so, driver salary and fuel expenses account for 59.8% of total expenses per mile. Fleet managers need to consider various factors like traffic, roadblocks, etc. while deciding the delivery routes.

Delivery route optimization is concerned with decreasing driving time. Many firms are unaware of its advantages. Below are 4 advantages of using Radius360x Delivery route planner.

1. Decreased time spent on planning routes and better warehouse management

You can improve the performance of your business by reducing the time spent in planning delivery routes. Doing this manually results in a lot of time consumption.

Our application optimizes your delivery routes so your team can focus on other key areas of the business. The application also gives you real-time updates of your package in the warehouse.

2. More deliveries and collections per vehicle

Reduced delivery time will result in a higher number of per-day deliveries. Effective route planning helps avoid multiple vehicles using extra resources. Using our software can increase your productivity. Our tools help you select the best delivery route for your daily distribution. More deliveries mean more business.

3. Increased on-time arrival rate

By using a tool for optimizing your delivery route, you can save up to 35%-40% time in delivering your goods. This will give you much happier customers and increased customer satisfaction.

With our delivery route application that integrates Google Maps, the best routes can be created quickly. Arrival time can be shortened to maximum efficiency. The feature creates the shortest, most optimized route for your deliveries. Thus, they can be completed in time.

4. Lowered fuel costs.

Less road time means less fuel. By spending less time driving, high savings in fuel consumption can be achieved. Our software, by giving the best multi-stop route options with minimal traffic and road time, helps you reduce your fuel expenses.

If you decide to just skip the whole process and begin deliveries without proper planning, a lot of vehicles might end up in the same neighborhood. This would be poor decision-making because it increases your costs. Additionally, it decreases your efficiency and reduces your profit. That is why several firms are using automated delivery software nowadays. It helps them achieve greater productivity and improve customer satisfaction.

For more information on the features of the Radius360x Delivery Route application, click here.

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3 benefits of business intelligence tools for businesses

By Anushka Menghwani for Indigo Olive

Business intelligence tools give businesses an advantage of analysing trends and strategizing better over their competitors. According to MicroStrategy 2020, 64% of users reported that BI data and analytics helped improve their efficiency and productivity. Business Intelligence tools formulate and provide you with insights from the data in the systems and assist in decision making.

Through BI Tools, businesses can make reliable decisions backed by data. Such tools can help enterprises meet challenges like global competition, narrowing margins, etc. Businesses can save hundreds of thousands of dollars by reducing the manual labour spent on collecting and reporting information.

Companies of all sizes need BI Tools in today’s age to keep up with the current trends, help in enhanced strategizing and compete effectively. Data analytics makes decision-making 5x faster for businesses according to Better Buys.

Here are 3 ways in which Radius360x’s Business Intelligence tool can benefit you:-

1. Improved sales forecasts & projections

BI tools help you make data driven decisions which are precise and accurate. Radius360x assists you in formulating highly effective strategies based on data analysis. Sales representatives and managers have access to valuable business insights that can be studied through the data presented by our BI Tool.

Improved sales forecasts can be made regarding the products being bought most by customers, their patterns, quantities of the products available, sales trends, etc. It also helps enhance deals and negotiations and monitor the sales activities according to data analysis.

2. Quality and accurate data

Business Intelligence tools provide quality and accurate data, which manual reporting doesn’t. Manual reporting leaves room for errors and mistakes, which is highly unlikely in case of BI tools. Quality of data is the most important factor when making decisions regarding the enterprise’s functioning.

The Radius360x BI Tool also helps in visualizing important information in the form of graphs and tables for quicker analysis by a glance. Data driven decisions can be relied on for key decisions regarding the enterprise.

3. Identifying Opportunities

Customer behavior and their orders can be stored and accessed in one centralized repository, which helps to track and analyze customer and order information faster and more efficiently.

Radius360x gives you an edge over your competitors by providing ease in data presentation and analysis. Through reporting of functions like customer behavior and patterns, sales representatives and managers can identify new opportunities. They can generate leads by studying consumer data available and create new opportunities.

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